Entrepreneur Phone Takeover

Do you find it challenging to get students to prepare for class?

In Entrepreneur Phone Takeover, students spend 30 minutes as one of the core members of a startup. They are confronted with a critical business decision and a window into the business leader’s phone, where students organically uncover information via text messages, emails, and social posts.

Initial testing with students revealed this immersive, mobile experience didn’t “feel” like homework; students stayed engaged and showed up to class ready to dig into important concepts.

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